Founder’s Bio

MasterCFO founder, Tom Taulli

I’m an advisor to companies on financial matters like raising capital, taxes and budgeting/reporting. To fill the rest of the time, I also write a lot, such as for and  I even authored some books (you can check them out here).

How did I get here?  Well, here’s some of my background:

Like many others, I got a law degree because I didn’t know what to do. But during this time, I got the entrepreneurial bug and built some software to, ironically, help students pass the bar (this was back in the mid 1990s). I went to Barnes & Noble and bought some books about programming. It was an awesome experience.

I was able to sell the software to West Bar Review.

Then when the Internet craze got going, so did I. I started WebIPO, which was a web site that helped companies launch their public offerings.

It seemed like a cool idea and the site got tons of traffic. Yet there was a big problem: it was illegal! Simply put, I didn’t have the necessary license to raise capital from the public.

Not wanting to wear orange in a locked cell, I again sold my company.

Along the way, I was starting to learn some important principles of creating businesses. Just some:

  • Make sure you figure out distribution before you get going on your business
  • Get legal early
  • Be careful when selecting a co-founder
  • Be careful when selecting investors
  • You need to understand the use-case of a product. Do people really want this thing?

I could go on and on.

But with all this I got extremely lucky on my next deal. It was a company called It lost money but got huge amounts of traffic. Funny enough, it was really a crude 1990s version of Tumblr.

At the time, millions of people were desperate to create a website. So we made it easy.

The formula worked and I sold the company to Go2Net, which eventually became InfoSpace.

It’s been lots of fun. Of course, I didn’t stop there. I’ve done various other ventures since those heady days. Some good, some kind of horrible. But that’s the nature of the startup process.

Then what am I doing with MasterCFO?  A big part of my background is in finance. I really like numbers and how they revolve around businesses. However, many entrepreneurs don’t share this passion.

That’s where I come in. For years, I’ve helped many companies get the numbers straight — and build systems to provide for solid growth.  So if you want to learn more about my services, check this section of my website.  Or if you have any questions, feel free to contact me.

Also, Here Are Some Recent Media Mentions

Is GrubHub going public at the wrong time? (

Facebook Values WhatsApp Like a Miracle Drug (

Google Buying Thermostats Heats Up Deal Talk (

Twitter prices above range to raise at least $1.8 billion (Reuters)

Payfone Raises $10 Million, Valued at $500 Million (

Millennial Media CEO Says Now Not Time to Sell Company (

Facebook’s Lessons in Leadership (